 What is "Search Enging Optimization"?
Search engines bring most of the trafic to those sites that are using search engine optimization techniques to help their existing or potential customers find them on the Internet. Anyone can learn search engine optimization techniques, if sufficient time is spent on learning and practicing. But, not everyone has time to get distructed from their core business and it is more efficient and cheaper to hire a professional who can help you to optimize your site.
Internet community is growing on a daily basis and becoming an important and inexpensive source for finding new customers. But most of the companies that have That's where search engine friendly web
design comes in. Websites have to be
built to rank well in search engines, and to rank
well for the terms your potential customers will
use to find what you have to offer. It doesn't
"just happen" — and it's no help if
your website ranks as number 2,000,001.
Unfortunately, search engine friendly design
is not intrinsically a part of "web
design" — in fact, it's unknown
to most web designers.
Search engine friendly web design versus "The
Invisible Web"
There is actually something called the "Invisible
Web" — websites that cannot be read at all by search
engines. Unfortunately, this includes some databases
and shopping carts, exactly the kinds of pages that
need to be found online. So non-search-engine-friendly
websites are not an option for most companies.
Help your customers to find you
The interesting effect of search engine friendly
web design is that it enables
people looking for what you have to offer to find
your website.
As obvious as that sounds, what is happening
is that, rather than you pushing your message
out randomly to the world at large, potential
customers are actually finding you. Search engine
friendly design means creating
pages that will help them do just that.
This includes building your website from the ground
up to help search engines identify what you are offering.
It also includes crafting the portion of the pages that
show up as search engine listings — the metatags.
What it does not include is weird tricks and methods
that can cause your pages to be penalized, such as white
text on a white background. Caveat emptor — let the
buyer beware.
A word about meta tags. "Meta tags" are the
titles and descriptions you see in search engine listings.
While meta tags are needed to encourage people to click
on your link, the time when meta tags could dramatically
boost a page's ranking is long past. That is, meta tags
cannot rescue a poorly constructed website.
Search Engine Friendly Web Design
is not an afterthought
Websites must be created from the ground up to
be search engine friendly. But trying make an
existing website search engine friendly can be
difficult, and can cost you more than if it was
properly designed in the first place. The work
of designing for search engines should be done
while planning the other two major factors of
websites — design and marketing.
We carefully craft your web pages to be search engine
friendly, melding the elements with the marketing aspects
of the website so that they are an intrinsic whole.
Don't lose potential traffic because you're not in
the search engines.
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